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I’m passionate about crafting strategic, human-centered designs that empower the end user. I’m skilled in creating scalable solutions with empathy, and interpreting ambiguous ideas into meaningful design. Using my expertise in Visual and UX/UI design, I focus on understanding the perspectives of the customer and the business along with the product's capabilities so that I can design purposeful digital experiences.

I'm currently creating a GenAI Stylist App ✏️. I'm excited to leverage AI to continue creating customer-centric experiences and drive business impact.

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FACEBOOK

Booking Ad Creation

Guiding the ENG team to enhance the internal ads tool to improve first party conversions and reduce friction with ad creation on Facebook

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INTUIT MAILCHIMP

GenAI Monetization

Designed end-to-end flows for discovery and monetization of GenAI features across the Mailchimp app to gauge willingness to pay via a painted door experiment

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INTUIT MAILCHIMP

Churn Reduction

Increasing value and delight on the pause/delete page of a customer's Mailchimp account resulting in around $20K in savings per month through rapid experimentation and learnings

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META SERVICES BOOKING

Remote Video Consultation

Designing a new end-to-end video consultation feature to increase bookings on Facebook and boost thread initiation on Messenger

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Collaborating with the cross-functional Business Messaging Growth team to increase customer confidence and transparency of business availability on the Messenger App

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YOUTUBE CREATOR SERVICES

Services Directory Refresh

Leading the UX/UI refresh for an enhanced search functionality on the YouTube Services Directory website

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YOUTUBE ADS

Ads UI Refresh 

Improving consistency of UI elements across various flows for the future of ads on YouTube

Let's work together

PRODUCT DESIGNER

© 2025 SHRUTI GANESAN

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